The Hunter Fan Company was looking to showcase the filtration of one of their top of the line air purifiers. So they turned to Starfire to produce a high-end direct response animation of how the air purifier cleans the air through its filtration system. They wanted the 3D animation to show how the filter captures and destroys hair, dust, dander, and bacteria. Starfire Animation wanted to take the viewer along for the ride as if you were apart of the filtration process. In animation its important to make the viewer feel like they are apart of the action.